Have you ever found yourself wanting a specific style for fashion or your home, but couldn’t put your finger on what to buy?
Think of Editr as the cool kids editorial moodboard with a shopping twist. Your style mood matched with shoppable products.
Visually express your style for fashion or home with your own images, or found image links online. Name and describe your style Edit and instantly become magazine-worthy.
Editr elicits inspired shoppable products based on the style mood in each Edit through the use of machine learning. Since you are truly the editor, approve any products that match your Edit’s style.
We don’t believe in uniforms, and we always ignore the status quo. Why should we look the same as each other? It’s finally time to embrace our inner chameleon. Minimal. Punk Rock. Eclectic. Vintage. Bare. Covered. Stripes. Solids. Whatever. Let’s un-apologetically be ourselves.
Editr was founded by twin sisters and proud Canadian entrepreneurs, Nat and Kris Woyzbun. From dressing in their brother’s Vuarnet shirts in the 90’s, boyfriend skate shoes during high school, Kris’s brief obsession with equestrian chic, to Nat’s love of vintage swedish wallpaper. They have always loved remixing styles for both fashion and their homes. Editr is their love letter to anyone who has ever had the guts to be themselves. They have over 25 years of experience designing physical and digital experiences, having worked with and at companies that include IDEO, Stanford d.school, HBO, Chanel, Facebook, and Nike.